Graduated from

Carnegie Mellon University,

like Warhol, my muse

I come from Art x Design x HCI

trained my eyes for beauty in fashion & Ad industry

I come from Art x Design x HCI

trained my eyes for beauty in fashion & Ad industry

Technology is porous itself.
Design must fill in the gaps for humanity.

Technology is porous itself.
Design must fill in the gaps for humanity.

From high-visibility launches to scalable systems, Alex blends visual craft and narrative-driven strategies to grow businesses and move millions.


Product Designer with 4+ years of experience.
Shipped 5 product launch campaigns for Samsung
Recently helped 3 AI startups raise $3M+ in pre-seed

Graduated from

Carnegie Mellon University,

like Warhol, my muse

I come from Art x Design x HCI

trained my eyes for beauty in fashion & Ad industry

Technology is porous itself.
Design must fill in the gaps for humanity.

From high-visibility launches to scalable systems, Alex blends visual craft and narrative-driven strategies to grow businesses and move millions.


Product Designer with 4+ years of experience.
Shipped 5 product launch campaigns for Samsung
Recently helped 3 AI startups raise $3M+ in pre-seed

Past Work

Recent Work

Fun

UX Design

Commercials

Shipped

Previous Career

From 2019 to 2023, I worked as a copywriter & UX designer, as part of the creative team at Samsung Cheil, one of largest advertising agency in Asia Pacific. I loved my work and feel grateful for all the experiences, because I learned the beauty of team work and creativity! 🌊

Shipped

Samsung

From 2019-2023, I worked at Samsung, creating 5 annual hero campaigns and mobile experiences

Mobile

Marketing

Hero Campaign

Shipped

Galaxy S23 Expresss

A multisensory mobile experience to promote the launch of the new Galaxy S23. Targeting a younger audience to engage with the updated features of the new smartphone, we created a dynamic, gamified experience using gesture- and sensor-based interactions.

Mobile

Samsung

Interactive

Shipped

Bespoke Playlists

We developed an interactive mobile experience as part of the launch campaign of Samsung’s smart IoT Home appliance brand launch, Bespoke Home 2.0.

Mobile

Samsung

Interactive

Shipped

Samsung Galaxy Note 20 Mobile UX

For the launch of the Samsung Note 20 smartphone, we built the digital mobile experience. Actually this website is still live! Feel free to use the QR code to explore 😲

Mobile

Marketing

Hero Campaign

Interactive

Shipped

Galaxy S20 Mobile Web UX

As part of the Samsung S20 hero launch campaign, we created the brand’s first 360° interactive experience. "Salon des Photographes" invited users to explore the product through immersive storytelling, interactive touchpoints, and gamified missions!

Mobile

Marketing

Hero Campaign

360 Degree Film

Interactive

Shipped

Samsung Galaxy Z Fold 2 & Z Flip Mobile Web UX

As the hero launch campaign for the Galaxy Z Fold2 and Z Flip 5G, we created a mobile-exclusive experience inspired by a digital magazine concept, highlighting the premium and stylish nature of the devices.

Mobile

Marketing

Hero Campaign

Interactive

Past Work

Recent Work

Fun

UX Design

Commercials

Shipped

Previous Career

From 2019 to 2023, I worked as a copywriter & UX designer, as part of the creative team at Samsung Cheil, one of largest advertising agency in Asia Pacific. I loved my work and feel grateful for all the experiences, because I learned the beauty of team work and creativity! 🌊

Shipped

Samsung

From 2019-2023, I worked at Samsung, creating 5 annual hero campaigns and mobile experiences

Mobile

Marketing

Hero Campaign

Shipped

Galaxy S23 Expresss

A multisensory mobile experience to promote the launch of the new Galaxy S23. Targeting a younger audience to engage with the updated features of the new smartphone, we created a dynamic, gamified experience using gesture- and sensor-based interactions.

Mobile

Samsung

Interactive

Shipped

Bespoke Playlists

We developed an interactive mobile experience as part of the launch campaign of Samsung’s smart IoT Home appliance brand launch, Bespoke Home 2.0.

Mobile

Samsung

Interactive

Shipped

Samsung Galaxy Note 20 Mobile UX

For the launch of the Samsung Note 20 smartphone, we built the digital mobile experience. Actually this website is still live! Feel free to use the QR code to explore 😲

Mobile

Marketing

Hero Campaign

Interactive

Shipped

Galaxy S20 Mobile Web UX

As part of the Samsung S20 hero launch campaign, we created the brand’s first 360° interactive experience. "Salon des Photographes" invited users to explore the product through immersive storytelling, interactive touchpoints, and gamified missions!

Mobile

Marketing

Hero Campaign

360 Degree Film

Interactive

Shipped

Samsung Galaxy Z Fold 2 & Z Flip Mobile Web UX

As the hero launch campaign for the Galaxy Z Fold2 and Z Flip 5G, we created a mobile-exclusive experience inspired by a digital magazine concept, highlighting the premium and stylish nature of the devices.

Mobile

Marketing

Hero Campaign

Interactive

Past Work

Recent Work

Fun

UX Design

Commercials

Shipped

Previous Career

From 2019 to 2023, I worked as a copywriter & UX designer, as part of the creative team at Samsung Cheil, one of largest advertising agency in Asia Pacific. I loved my work and feel grateful for all the experiences, because I learned the beauty of team work and creativity! 🌊

Shipped

Samsung

From 2019-2023, I worked at Samsung, creating 5 annual hero campaigns and mobile experiences

Mobile

Marketing

Hero Campaign

Shipped

Galaxy S23 Expresss

A multisensory mobile experience to promote the launch of the new Galaxy S23. Targeting a younger audience to engage with the updated features of the new smartphone, we created a dynamic, gamified experience using gesture- and sensor-based interactions.

Mobile

Samsung

Interactive

Shipped

Bespoke Playlists

We developed an interactive mobile experience as part of the launch campaign of Samsung’s smart IoT Home appliance brand launch, Bespoke Home 2.0.

Mobile

Samsung

Interactive

Shipped

Samsung Galaxy Note 20 Mobile UX

For the launch of the Samsung Note 20 smartphone, we built the digital mobile experience. Actually this website is still live! Feel free to use the QR code to explore 😲

Mobile

Marketing

Hero Campaign

Interactive

Shipped

Galaxy S20 Mobile Web UX

As part of the Samsung S20 hero launch campaign, we created the brand’s first 360° interactive experience. "Salon des Photographes" invited users to explore the product through immersive storytelling, interactive touchpoints, and gamified missions!

Mobile

Marketing

Hero Campaign

360 Degree Film

Interactive

Shipped

Samsung Galaxy Z Fold 2 & Z Flip Mobile Web UX

As the hero launch campaign for the Galaxy Z Fold2 and Z Flip 5G, we created a mobile-exclusive experience inspired by a digital magazine concept, highlighting the premium and stylish nature of the devices.

Mobile

Marketing

Hero Campaign

Interactive