Professional Project

Mobile Website

Marketing

Samsung Bespoke Home Experience

Interactive mobile experience for promoting Samsung’s Home appliance brand launch.

My Role

1. As a staff UX Designer, I conducted user research and organized findings with the marketing team. 2. Developed product usage scenarios and interaction strategies. 3. Aligning goals among a crossfuctional team of music & film producers, website developers and PMs.

Timeline

Sep 2021 - May 2022 (9 months)

team

4 Engineers 3 PMs 2 Designers

Tools

Figma

Professional Project

Mobile Website

Marketing

Samsung Bespoke Home Experience

Interactive mobile experience for promoting Samsung’s Home appliance brand launch.

My Role

Timeline

Sep 2021 - May 2022 (9 months)

team

4 Engineers 3 PMs 2 Designers

Tools

Figma

Overview

Background

What is Bespoke 2.0?

Samsung Bespoke is Samsung’s high-end home appliances brand targeted at personalized lifestyle with custom design and technology with its AI.

Mission

Introduce the new smart home ecosystem

An upgrade from Bespoke version 1.0 to 2.0 required a shift of focus from customizability to connectivity.

Bespoke 1.0

Custom-made

Customizing the design and colors of home appliance products to cater to each individual user's needs

Customizing the design and colors of home appliances to cater to each individual user's needs.

Bespoke 2.0

AI Connectivity

Interconnected functions and Samsung's AI-based personalization for optimized smart home experiences

Interconnected functions and Samsung's AI-based personalization for optimized smart home experiences.

Goals

Promote online preorder purchases before the official launch.

Create an interactive, immersive experience for users to learn about upgraded features of the home appliance products.

01/ Main Features

Feature 1- Interactive Novel

Be immersed in like a web-novel

We used the format of web-novels to increase user engagement and make a product manual more engaging.

FEATURE 2-Gamification

Gamifying micro-interactions to engage users

Instead of reading a text-based manual, users can touch, swipe, and drag UI elements to learn about the key features of Samsung products while enjoying the playlists.

FEATURE 3- Customized experience

Most relevant products based on user data

Based on the user's location and time data, we curated playlists most relevant to them.

02/ Takeaways

Communication is the key

While I had worked on several website projects before, this was the first project I took on in a senior role. I learned how to convince stakeholders and convey the value of design by leading weekly meetings between diverse stakeholders; clients, PMs, and engineers.

Balancing business goals and user needs

As a UX designer, I had to make sure that our design achieved marketing KPIs while maintaining usability.

Considering inclusivity

After several usability testing with initial prototypes, we adjusted the location of buttons, touch areas, and other features to increase accessibility for more diverse users.