Timeline

Spring 2024 (6 weeks)

My Role

1-End to end design process 2-Led the branding, including slogan, storytelling, and animations 3-Synthesized research findings

client

University of Pittsburgh Medical Center (Dr. Paul J. Joudrey)

team

3 Designers Alex Chung, Sanjali Jain, Sam Colavecchio

Project Type

Academic Project with Client Interactive Design Studio Class

Tools

Figma, AfterEffects Qualitative Research, User Interviews

Timeline

Spring 2024 (6 weeks)

My Role

1-End to end design process 2-Led the branding, including slogan, storytelling, and animations 3-Synthesized research findings

client

University of Pittsburgh Medical Center (Dr. Paul J. Joudrey)

team

3 Designers Alex Chung, Sanjali Jain, Sam Colavecchio

Project Type

Academic Project with Client Interactive Design Studio Class

Tools

Figma, AfterEffects Qualitative Research, User Interviews

Timeline

Spring 2024 (6 weeks)

My Role

1-End to end design process 2-Led the branding, including slogan, storytelling, and animations 3-Synthesized research findings

client

University of Pittsburgh Medical Center (Dr. Paul J. Joudrey)

team

3 Designers Alex Chung, Sanjali Jain, Sam Colavecchio

Project Type

Academic Project with Client Interactive Design Studio Class

Tools

Figma, AfterEffects Qualitative Research, User Interviews

Overview
Overview
Overview
Background

220 people in the U.S. died each day from an opioid overdose in 2021. In this crisis, Pittsburgh was not an exception. Collaborating with a doctor, we created a mobile app that helps individuals dealing with opioid addiction.

Background

220 people in the U.S. died each day from an opioid overdose in 2021. In this crisis, Pittsburgh was not an exception. Collaborating with a doctor, we created a mobile app that helps individuals dealing with opioid addiction.

Background

220 people in the U.S. died each day from an opioid overdose in 2021. In this crisis, Pittsburgh was not an exception. Collaborating with a doctor, we created a mobile app that helps individuals dealing with opioid addiction.

Client Mission

1

Create an app to help opioid users locate and navigate support system

Client Mission

1

Create an app to help opioid users locate and navigate support system

Iteration Process

We went through several design iterations based on client reviews and user tests, ensuring the feasibility and validity of our design.

Iteration Process

We went through several design iterations based on client reviews and user tests, ensuring the feasibility and validity of our design.

Process

We went through design iterations based on client reviews and user tests, ensuring the feasibility and validity of our design.

Week 1

Client

Review

Initial wireframe

Week 3-4

User Tests

& Interviews

Usability testing

Week 5

In-class

feedback

Feedback on

user test results

Week 6

Final

Presentation

Final delivery to

client & stakeholders

Week 1

Client

Review

Initial wireframe

Week 3-4

User Tests

& Interviews

Usability testing

Week 5

In-class

feedback

Feedback on

user test results

Week 6

Final

Presentation

Final delivery to

client & stakeholders

Week 1

Client

Review

Initial wireframe

Week 3-4

User Tests

& Interviews

Usability testing

Week 5

In-class

feedback

Feedback on

user test results

Week 6

Final

Presentation

Final delivery to

client & stakeholders

Process

Process

solution

We Weave, We Live!

Weave is a mobile app that connects people who need harm reduction services (HRS) with local centers with transparent, easy access, and judgement-free information.

solution

We Weave, We Live!

Weave is a mobile app that connects people who need harm reduction services (HRS) with local centers with transparent, easy access, and judgement-free information.

Solution

We Weave, We Live!

Weave is a mobile app that connects people who need harm reduction services (HRS) with local service centers with the transparent, easy access, and judgement-free information.

Solution

We Weave, We Live!

Weave is a mobile app that connects people who need harm reduction services (HRS) with local service centers with the transparent, easy access, and judgement-free information.

01/ Main Features
01/ Main Features
01/ Main Features
FEATURE 1-search

Find what you need in just a few clicks

On Weave, users can easily navigate a complex system with intuitive category and location-based search.

FEATURE 1-search

Find what you need in just a few clicks

On Weave, users can easily navigate a complex system with intuitive category and location-based search.

FEATURE 1-search

Find what you need in just a few clicks

On Weave, users can easily navigate a complex system with intuitive category and location-based search.

FEATURE 2-detailed information

Bite-sized, easy-to-digest information

Based on our research with opioid addiction survivors, Weave provides visualized information that reduces cognitive load and supports easier decision-making.

FEATURE 2-detailed information

Bite-sized, easy-to-digest information

Based on our research with opioid addiction survivors, Weave provides visualized information that reduces cognitive load and supports easier decision-making.

FEATURE 2-detailed information

Bite-sized, easy-to-digest information

Based on our research with opioid addiction survivors, Weave provides visualized information that reduces cognitive load and supports easier decision-making.

FEATURE 3-anonymous review

Real voices, powered by Weave community

Privacy matters to opioid users. Weave provides a safe space for them to share their unique experiences and contribute to the community.

FEATURE 3-anonymous review

Real voices, powered by Weave community

Privacy matters to opioid users. Weave provides a safe space for them to share their unique experiences and contribute to the community.

FEATURE 3-anonymous review

Real voices, powered by Weave community

Privacy matters to opioid users. Weave provides a safe space for them to share their unique experiences and contribute to the community.

FEATURE 4-LIVE CHAT

Be seen, be heard, get real support

Opioid users often find it difficult to make decisions on their own. Weave helps them connect with those who can provide local, case-specific help.

FEATURE 4-LIVE CHAT

Be seen, be heard, get real support

Opioid users often find it difficult to make decisions on their own. Weave helps them connect with those who can provide local, case-specific help.

FEATURE 4-LIVE CHAT

Be seen, be heard, get real support

Opioid users often find it difficult to make decisions on their own. Weave helps them connect with those who can provide local, case-specific help.

02/ Problem Space
02/ Problem Space
02/ Problem Space
Context setting

Disclaimer: This project is about drug use

Given its sensitive nature, extensive preliminary research was essential before we began. Below are the key concepts we clarified before starting the main task.

Context setting

Disclaimer: This project is about drug use

Given its sensitive nature, extensive preliminary research was essential before we began. Below are the key concepts we clarified before starting the main task.

Context setting

Disclaimer: This project is about drug use

Given its sensitive nature, extensive preliminary research was essential before we began. Below are the key concepts we clarified before starting the main task.

Opioids

are a class of drugs that include heroin and fentanyl. Although useful to treat pain, they cause dependency.

Harm Reduction

service(HRS) aims at reducing the negative impacts of drug use and keeping people alive.

Peer Navigators

are people with lived experience. They work at HRS guiding people who use drugs to find the help they need.

Our targets

are drug users, their family and friends, peer navigators, and communities seeking more accessible information.

Opioids

are a class of drugs that include heroin and fentanyl. Although useful to treat pain, they cause dependency.

Harm Reduction

service(HRS) aims at reducing the negative impacts of drug use and keeping people alive.

Peer Navigators

are people with lived experience. They work at HRS guiding people who use drugs to find the help they need.

Our targets

are drug users, their family and friends, peer navigators, and communities seeking more accessible information.

Opioids

are a class of drugs that include heroin and fentanyl. Although useful to treat pain, they cause dependency.

Harm Reduction

service(HRS) aims at reducing the negative impacts of drug use and keeping people alive.

Peer Navigators

are people with lived experience. They work at HRS guiding people who use drugs to find the help they need.

Our targets

are drug users, their family and friends, peer navigators, and communities seeking more accessible information.

painpoints investigation

What's not working with the current system?

Faced with the difficulty of directly meeting people with drug use, we gained key insights from secondary research and affinity diagramming.

painpoints investigation

What's not working with the current system?

Faced with the difficulty of directly meeting people with drug use, we gained key insights from secondary research and affinity diagramming.

painpoints investigation

What's not working with the current system?

Faced with the difficulty of directly meeting people with drug use, we gained key insights from secondary research and affinity diagramming.

Lack of real time organized Data

There was no single platform with necessary information, forcing users to browse multiple websites to find locations or check availability.

Fear of Stigma

Users hesitated to get help due to the fear of being stigmatized or penalized. This fear of judgment acted as a significant barrier to seeking help.

Need for holistic support

Users needed something more than just HRS. They needed other support as food, employment and housing.

Lack of real time organized Data

There was no single platform with necessary information, forcing users to browse multiple websites to find locations or check availability.

Fear of Stigma

Users hesitated to get help due to the fear of being stigmatized or penalized. This fear of judgment acted as a significant barrier to seeking help.

Need for holistic support

Users needed something more than just HRS. They needed other support as food, employment and housing.

Lack of real time organized Data

There was no single platform with necessary information, forcing users to browse multiple websites to find locations or check availability.

Fear of Stigma

Users hesitated to get help due to the fear of being stigmatized or penalized. This fear of judgment acted as a significant barrier to seeking help.

Need for holistic support

Users needed something more than just HRS. They needed other support as food, employment and housing.

Problem Statement

Problem Statement

How might we
better connect people who use drugs with local harm reduction service(HRS) centers

How might we
better connect people who use drugs with local harm reduction service(HRS)

By providing reliable information

By supporting their agency

By protecting their privacy

By providing reliable information

By supporting their agency

By protecting their privacy

By providing reliable information

By supporting their agency

By protecting their privacy

with the end goal of improving
their quality of life as a whole?

with the end goal of improving
their quality of life as a whole?

03/ Wireframes & Feedback
03/ Wireframes & Feedback
03/ Wireframes & Feedback
Initial brainstorming

What are necessary features?

We brainstormed ideas to define main features and the structure of our final product.

Initial brainstorming

What are necessary features?

We brainstormed ideas to define main features and the structure of our final product.

WIREFRAMES

What are necessary features?

We brainstormed ideas to define main features and the structure of our final product.

INITIAL BRAINSTORMING

What are necessary features?

Because an app for drug use and harm reduction services is such a niche domain, there wasn't a direct competitor in the market. However, our client specifically wanted us to benchmark Yelp and other apps to help us build map and navigation features.

INITIAL BRAINSTORMING

What are necessary features?

Because an app for drug use and harm reduction services is such a niche domain, there wasn't a direct competitor in the market. However, our client specifically wanted us to benchmark Yelp and other apps to help us build map and navigation features.

competitive analysis & UX Inspiration

Analyzing benchmark points from existing apps

There wasn't a direct competitor in the market. However, our client specifically wanted us to benchmark Yelp focusing on review and navigation.

competitive analysis & UX Inspiration

Analyzing benchmark points from existing apps

There wasn't a direct competitor in the market. However, our client specifically wanted us to benchmark Yelp focusing on review and navigation.

WIREFRAMES

Analyzing benchmark points from existing apps

There wasn't a direct competitor in the market. However, our client specifically wanted us to benchmark Yelp focusing on review and navigation.

Wireframes

Lo-fi Wireframes

We proposed our lo-fi wirerframes to our client. Here are the original slides we shared with our client, Dr. Joudrey. Colors were included to help undestanding.

Wireframes

Lo-fi Wireframes

We proposed our lo-fi wirerframes to our client. Here are the original slides we shared with our client, Dr. Joudrey. Colors were included to help undestanding.

WIREFRAMES

Lo-fi Wireframes

We proposed our lo-fi wirerframes to our client. Here are the original slides we shared with our client, Dr. Joudrey. Colors were included to help undestanding.

Client feedback

Identifying gaps to address

During our first check-in, we received valuable feedback that helped us refine our direction to align with client goals.

Client feedback

Identifying gaps to address

During our first check-in, we received valuable feedback that helped us refine our direction to align with client goals.

WIREFRAMES

Identifying gaps to address

During our first check-in, we received valuable feedback that helped us refine our direction to align with client goals.

1

Love the map view, but streamline UX for accessibility

Our team was the only one to propose a map view, which our client appreciated. However, he raised a concern: 'Sometimes users may use this app under the influence or in emergencies. How can we make it easier to navigate?'

1

Love the map view, but streamline UX for accessibility

Our team was the only one to propose a map view, which our client appreciated. However, he raised a concern: 'Sometimes users may use this app under the influence or in emergencies. How can we make it easier to navigate?'

1

Streamline UX for accessibility

Our team was the only one to propose a map view, which our client appreciated. However, he raised a concern: 'Sometimes users may use this app under the influence or in emergencies. How can we make it easier to navigate?'

2

Re-evaluate the rating system

2

Re-evaluate the rating system

2

Re-evaluate the rating system

3

Is a chatbot feature the best option?

3

Is a chatbot feature the best option?

3

Is a chatbot feature the best option?

User testing

Learning from lived experiences

With our updated wireframe, we conducted 2 UI evaluations and user interviews with Peer Navigators to assess the overall UX and gain further insights.

User testing

Learning from lived experiences

With our updated wireframe, we conducted 2 UI evaluations and user interviews with Peer Navigators to assess the overall UX and gain further insights.

User testing

Learning from lived experiences

With our updated wireframe, we conducted 2 UI evaluations and user interviews with Peer Navigators to assess the overall UX and gain further insights.

04/ Design Iterations
04/ Design Iterations
04/ Design Iterations
challenge 1

Categorizing is crucial, but that's not what users need

challenge 1

Categorizing is crucial, but that's not what users need

challenge 1

Categorizing is crucial, but that's not what users need

Reduced the categorization to simplify the decision-making

Reduced the categorization to simplify the decision-making

Our team initially put a lot of effort in categorizing services and organizing them.

However, user research revealed that this didn't match users' actual decision-making process. Users relied on their own mental models and simpler everyday terms.

Why dropped

1

User confusion

We initially used eight categories, but through testing, we learned that the categories weren’t mutually exclusive and didn’t align with users' mental models.

2

Ineffective UI

Using 6 to 8 different colors for coding was visually overwhelming.

Why dropped

1

User confusion

We initially used eight categories, but through testing, we learned that the categories weren’t mutually exclusive and didn’t align with users' mental models.

2

Ineffective UI

Using 6 to 8 different colors for coding was visually overwhelming.

Why dropped

1

User confusion

We initially used eight categories, but through testing, we learned that the categories weren’t mutually exclusive and didn’t align with users' mental models.

2

Ineffective UI

Using 6 to 8 different colors for coding was visually overwhelming.

Why selected

Simpler categorization

1

Simpler and general 4 categories matched user's mental model and supported easy navigation.

Intuitive color-coding

2

Color-coded system to support more intuitive navigation.

Content Hierarchy

3

Filter chips were used to give users hints about what each category includes and were arranged in order of highest relevance.

Why selected

Simpler categorization

1

Simpler and general 4 categories matched user's mental model and supported easy navigation.

Intuitive color-coding

2

Color-coded system to support more intuitive navigation.

Content Hierarchy

3

Filter chips were used to give users hints about what each category includes and were arranged in order of highest relevance.

Why selected

Simpler categorization

1

Simpler and general 4 categories matched user's mental model and supported easy navigation.

Intuitive color-coding

2

Color-coded system to support more intuitive navigation.

Content Hierarchy

3

Filter chips were used to give users hints about what each category includes and were arranged in order of highest relevance.

challenge 2

Promoting community and increasing reliability

challenge 2

Promoting community and increasing reliability

challenge 2

Promoting community and increasing reliability

Simplified system to nudge users to share their voices

Simplified system to nudge users to share their voices

Streamlined content based on the priority.

Pre-filled chips enable users to add their opinion anonymously, without the need to provide personal information.

Before

1

Lack of value

The star rating posed the risk of misuse and didn’t add value to the community.

1

Lack of value

The star rating posed the risk of misuse and didn’t add value to the community.

1

Lack of value

The star rating posed the risk of misuse and didn’t add value to the community.

After

Increasing credibility

1

Each user can increase the reliability of a single user's review by reacting to it.

Increasing credibility

1

Each user can increase the reliability of a single user's review by reacting to it.

Increasing credibility

1

Each user can increase the reliability of a single user's review by reacting to it.

Feasibility

2

Reduced unnecessary visual elements.

Feasibility

2

Reduced unnecessary visual elements.

Feasibility

2

Reduced unnecessary visual elements.

challenge 3

Setting the right tone for a safer space

challenge 3

Setting the right tone for a safer space

challenge 3

Setting the right tone for a safer space

Combined UI and UX writing to enhance trustworthiness

Combined UI and UX writing to enhance trustworthiness

Through user tests, we learned that the chat feature is more than just a messaging tool; it's where users assess the app's trustworthiness and where peer navigators build connections.

To foster the right tone, we iterated and refined the UX writing to create a safer space for both peer navigators and users seeking services.

1

Feasibility

Our original idea was to connect users with the center. However this idea was unrealistic and required additional staffing.

1

Feasibility

Our original idea was to connect users with the center. However this idea was unrealistic and required additional staffing.

1

Feasibility

Our original idea was to connect users with the center. However this idea was unrealistic and required additional staffing.

2

Too robotic

While buttons made the process simple and easy, user tests showed that they lacked a human touch, making users more reluctant to share their personal information.

2

Too robotic

While buttons made the process simple and easy, user tests showed that they lacked a human touch, making users more reluctant to share their personal information.

2

Too robotic

While buttons made the process simple and easy, user tests showed that they lacked a human touch, making users more reluctant to share their personal information.

Nudge

1

Added a tooltip that automatically appears when users are inactive on the home screen to inform them about the chat feature.

Nudge

1

Added a tooltip that automatically appears when users are inactive on the home screen to inform them about the chat feature.

Nudge

1

Added a tooltip that automatically appears when users are inactive on the home screen to inform them about the chat feature.

Increasing Trust

2

Adjusted the UX writing to clearly identify the person users are speaking with, creating a more human touch and fostering trust.

Increasing Trust

2

Adjusted the UX writing to clearly identify the person users are speaking with, creating a more human touch and fostering trust.

Increasing Trust

2

Adjusted the UX writing to clearly identify the person users are speaking with, creating a more human touch and fostering trust.

05/ Branding
05/ Branding
05/ Branding
DESIgn Manifesto

DESIgn Manifesto

Different needs,

Diverse stories,

Let them discover

Different needs,

Diverse stories,

Let them discover

LOGO & Slogan

LOGO & Slogan

We Live, We Weave

LOGO ANIMATION

LOGO ANIMATION

06/ Takeaways
06/ Takeaways
06/ Takeaways

1

Real voices into useful features

This project was research-driven. By involving users with lived experiences, we were able to incorporate more realistic features that we wouldn’t have considered otherwise.

1

Real voices into useful features

This project was research-driven. By involving users with lived experiences, we were able to incorporate more realistic features that we wouldn’t have considered otherwise.

1

Real voices into useful features

This project was research-driven. By involving users with lived experiences, we were able to incorporate more realistic features that we wouldn’t have considered otherwise.

2

UX as a holistic experience

2

UX as a holistic experience

2

UX as a holistic experience

3

Building something new using familiar patterns

3

Building something new using familiar patterns

3

Building something new using familiar patterns