Hi, I'm Alex. I'm a visual product
designer who helps your brands
scale with visual craft and strategy.

Hi, I'm Alex. I'm a visual product designer who helps your brands scale with visual craft & strategy.

Shipped 5 product launch campaigns for Samsung
Recently helped 4 AI startups raise $4M+ pre-seed

Lead UX designer

Galaxy S23

Lead UX designer

Galaxy S23

Camfit (2M MAU)

St.Robert Campground

Gangwon

Opening soon

St.Robert Campground

Gangwon

3 hours until opening

St.Robert Campground

Gangwon

09:00 on July 17th

St.Robert Campground

Gangwon

TBD

Explore new places

See all

MD Pick

Weekly Pick

Valleys

Water Sports

Ocean view

individual toilet

creation

river view

Campground Curated for You

See all

Auto camping ∙ Glamping

Hongcheon Dumiri Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Auto camping ∙ Glamping

Hongcheon Dumiri Tourist Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Auto camping ∙ Glamping

Hongcheon Dumiri Tourist Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Auto camping ∙ Glamping

Hongcheon Dumiri Tourist Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Where should we go?

99+

date

region

Search

Home

Discover

Store

Camping Life

My

Camfit (2M MAU)

St.Robert Campground

Gangwon

Opening soon

St.Robert Campground

Gangwon

3 hours until opening

St.Robert Campground

Gangwon

09:00 on July 17th

St.Robert Campground

Gangwon

TBD

Explore new places

See all

MD Pick

Weekly Pick

Valleys

Water Sports

Ocean view

individual toilet

creation

river view

Campground Curated for You

See all

Auto camping ∙ Glamping

Hongcheon Dumiri Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Auto camping ∙ Glamping

Hongcheon Dumiri Tourist Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Auto camping ∙ Glamping

Hongcheon Dumiri Tourist Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Auto camping ∙ Glamping

Hongcheon Dumiri Tourist Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Where should we go?

99+

date

region

Search

Home

Discover

Store

Camping Life

My

Always exploring AI/LLM 🔨

Hi, I'm Alex.

I'm a product designer who helps
brands scale with visual craft & strategy

Shipped 5 product launch campaigns for Samsung
Recently helped 4 AI startups raise $4M+ pre-seed

Hi, I'm Alex. I'm a visual product
designer who helps your brands
scale with visual craft and strategy.

Shipped 5 product launch campaigns for Samsung
Recently helped 4 AI startups raise $4M+ pre-seed

Lead UX designer

Galaxy S23

Camfit (2M MAU)

St.Robert Campground

Gangwon

Opening soon

St.Robert Campground

Gangwon

3 hours until opening

St.Robert Campground

Gangwon

09:00 on July 17th

St.Robert Campground

Gangwon

TBD

Explore new places

See all

MD Pick

Weekly Pick

Valleys

Water Sports

Ocean view

individual toilet

creation

river view

Campground Curated for You

See all

Auto camping ∙ Glamping

Hongcheon Dumiri Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Auto camping ∙ Glamping

Hongcheon Dumiri Tourist Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Auto camping ∙ Glamping

Hongcheon Dumiri Tourist Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Auto camping ∙ Glamping

Hongcheon Dumiri Tourist Farm

67,500

won

Jecheon-si, Chungcheongbuk-do

Where should we go?

99+

date

region

Search

Home

Discover

Store

Camping Life

My

Always exploring AI/LLM 🔨

Hi, I'm Alex.

I'm a product designer who helps
brands scale with visual craft & strategy

Shipped 5 product launch campaigns for Samsung
Recently helped 4 AI startups raise $4M+ pre-seed

Past Work

Recent Work

Fun

UX Design

Commercials

Shipped

Previous Career

From 2019 to 2023, I worked as a copywriter & UX designer, as part of the creative team at Samsung Cheil, one of largest advertising agencies in Asia Pacific. I loved my work and feel grateful for all the experiences, because I learned the beauty of team work and creativity! 🌊

Shipped

Samsung

From 2019-2023, I worked at Samsung, creating 5 annual hero campaigns and mobile experiences

Mobile

Marketing

Hero Campaign

Shipped

Galaxy S23 Expresss

A multisensory mobile experience to promote the launch of the new Galaxy S23. Targeting a younger audience to engage with the updated features of the new smartphone, we created a dynamic, gamified experience using gesture- and sensor-based interactions.

Mobile

Samsung

Interactive

Shipped

Bespoke Playlists

We developed an interactive mobile experience as part of the launch campaign of Samsung’s smart IoT Home appliance brand launch, Bespoke Home 2.0.

Mobile

Samsung

Interactive

Shipped

Samsung Galaxy Note 20 Mobile UX

For the launch of the Samsung Note 20 smartphone, we built the digital mobile experience. Actually this website is still live! Feel free to use the QR code to explore 😲

Mobile

Marketing

Hero Campaign

Interactive

Shipped

Galaxy S20 Mobile Web UX

As part of the Samsung S20 hero launch campaign, we created the brand’s first 360° interactive experience. "Salon des Photographes" invited users to explore the product through immersive storytelling, interactive touchpoints, and gamified missions!

Mobile

Marketing

Hero Campaign

360 Degree Film

Interactive

Shipped

Samsung Galaxy Z Fold 2 & Z Flip Mobile Web UX

As the hero launch campaign for the Galaxy Z Fold2 and Z Flip 5G, we created a mobile-exclusive experience inspired by a digital magazine concept, highlighting the premium and stylish nature of the devices.

Mobile

Marketing

Hero Campaign

Interactive

Past Work

Recent Work

Fun

UX Design

Commercials

Shipped

Previous Career

From 2019 to 2023, I worked as a copywriter & UX designer, as part of the creative team at Samsung Cheil, one of largest advertising agencies in Asia Pacific. I loved my work and feel grateful for all the experiences, because I learned the beauty of team work and creativity! 🌊

Shipped

Samsung

From 2019-2023, I worked at Samsung, creating 5 annual hero campaigns and mobile experiences

Mobile

Marketing

Hero Campaign

Shipped

Galaxy S23 Expresss

A multisensory mobile experience to promote the launch of the new Galaxy S23. Targeting a younger audience to engage with the updated features of the new smartphone, we created a dynamic, gamified experience using gesture- and sensor-based interactions.

Mobile

Samsung

Interactive

Shipped

Bespoke Playlists

We developed an interactive mobile experience as part of the launch campaign of Samsung’s smart IoT Home appliance brand launch, Bespoke Home 2.0.

Mobile

Samsung

Interactive

Shipped

Samsung Galaxy Note 20 Mobile UX

For the launch of the Samsung Note 20 smartphone, we built the digital mobile experience. Actually this website is still live! Feel free to use the QR code to explore 😲

Mobile

Marketing

Hero Campaign

Interactive

Shipped

Galaxy S20 Mobile Web UX

As part of the Samsung S20 hero launch campaign, we created the brand’s first 360° interactive experience. "Salon des Photographes" invited users to explore the product through immersive storytelling, interactive touchpoints, and gamified missions!

Mobile

Marketing

Hero Campaign

360 Degree Film

Interactive

Shipped

Samsung Galaxy Z Fold 2 & Z Flip Mobile Web UX

As the hero launch campaign for the Galaxy Z Fold2 and Z Flip 5G, we created a mobile-exclusive experience inspired by a digital magazine concept, highlighting the premium and stylish nature of the devices.

Mobile

Marketing

Hero Campaign

Interactive

Past Work

Recent Work

Fun

UX Design

AI Product

Branding

XR

Shipped

AI Startup Pre-Seed

In 2025, I worked with 3 founders in USA, delivered $3 million pre-seed round funds.

AI

Startup

Branding

Bubbly.ai

Bubbly is an AI prototype that speeds up group decision-making by using avatars to select the optimized destinations.

Mobile

AI

iOS

IBM AI Healthcare Software

In 2025, we won the silver prize for the largest service design competition in the world. We created a B2B AI solution "Echo AI" to support human-in-the-loop decision making for SLP clinicians and promote communication between clinicians and the patients.

AI

B2B

Saas

Healthcare

Moodfinder AI Developent

Built Moodfinder, a mood-driven movie recommender app using the ChatGPT-4.1-nano API.

Vibecoding

AI

React.js

GenAI

Designing Value-Oriented AI Toolkit

At the University of Washington, selected as 1 of 4 designers (from 40+ applicants) to join a fast-paced AI design research group under the supervision of Prof. Mark Zachry and PhD researcher. Contributed to the development of a design toolkit aimed at helping practitioners envision and refine ethical, human-centered AI concepts.

AI

UI

UX

Design System

Cura AI Voice User Interface

What would AI look like when it can understand your emotions through the voice you are interacting with? Cura is an empathetic AI designed for Spotify.

AI

Branding

VUI

Animations