Samsung Galaxy Z Flip X BTS Commercial

Arch is an app to enhance the merch shopping experience for small artists and their fans, while fostering a sense of community.

My Role

1. As a main copywriter, I played the core role in creative direction of the global launch of Galaxy Z Flip. 2. My main contribution was the SUGA's Interview film, I led the entire end-to-end art direction, along with the copywriting.

Timeline

2021 (4 weeks)

team

1 Lead 3 Copywriters 2 Art Directors

Tools

Film

background

To promote the new launch of Z Flip3 smartphones, client wanted an impactful global launching campaign with the K-pop artist BTS.

Final deliverables

Teaser

Teasing content for the Samsung UNPACK launch event.

Main Commercial

Main commercial film with BTS

Interview Film

I suggested the entire concept of this interview film, leading the end-to-end creation.

This interview film was specifically focused on the SUGA's reproduction of the Samsung Galaxy’s main theme music ‘Over the Horizon’ and the reflection of the "Galaxy" brand identity.